DESTINATION WINE 

This is the third issue of Destination Wine, an online publication created for D&W Fresh Market. I provided creative direction for content, photography and was responsible for layout and design. This issue focused on supporting the online wine sale, featured wine stewards and their selection process, as well as an editorial on local Chef Stuart Christoff. We highlighted seasonal recipes and pairings as well as a how-to for beer advent calendars. All content was carefully crafted, and focused on the D&W customer demographic.   

DESTINATION WINE 

This is the third issue of Destination Wine, an online publication created for D&W Fresh Market. I provided creative direction for content, photography and was responsible for layout and design.

This issue focused on supporting the online wine sale, featured wine stewards and their selection process, as well as an editorial on local Chef Stuart Christoff. We highlighted seasonal recipes and pairings as well as a how-to for beer advent calendars. All content was carefully crafted and focused on the D&W customer demographic.   

"Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy." ~ Leisa Reichelt

"Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy." ~ Leisa Reichelt